from my analysis of heart fm's radio breakfast show (9am - 10am), the high majority of adverts advertised are for cars, eg saab and alot more are for new singles coming out. there is also advertisments for for wedding fares, this suggests that alot of these advertisments are aimed at the more middle aged female type. also the type of music that was being played would suggest that again this is more for the middle aged females, listening to, justin timberlake, beyonce, jamelia and daniel beddingfield.
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